Remember when people actually debated whether e-commerce real? Since the change, the online merchant to hear the last laugh. It's happening again, only this time, the device is small enough to fit in your pocket. Mobile e-commerce will come with vengeance, and even in the holiday season, iPhone, Android, and other smartphone customers will give special consideration to the merchant site aims to accommodate them.
If you have any doubts, consider the numbers. ABI Research estimates that mobile online shopping in the U.S. more than tripled 2008-2009, reaching $ 1.2 billion. Projects worldwide company, the consumer cost $ 119 billion in 2015 shopping from their mobile phones, accounting for about 8 percent of all e-commerce activity. Juniper Research is more bullish, projecting that the total value of mobile payments will quadruple from $ 170 billion in 2010 to $ 630 billion in 2014.
In other words, the future of mobile commerce is conducted efficiently. So what can you do to prepare? The most important first step is to make your website mobile-friendly shopping. Your goal is to create a mobile version of your site inviting and easy to use as a regular site, considering the constraints of mobile devices. Demand for both sites should not come as a surprise to your website hosting service as it is a clear direction for the industry.
There are at least three "road" to create a mobile site. You can use a conversion utility that attempts to create a mobile version of your existing website, you can use one of several mobile website building tools that use a template to automate the process (in your hosting provider may offer offer one or both free), or you can work with experienced website designers in developing mobile sites. Whatever approach you take, the design criteria were the same: to create a site that will make your mobile customers to return.
Obviously Layout and Navigation Easy
The biggest difference between a smartphone and conventional PC's screen size. Diagonal screen size of the iPhone 4's 3.5 inch only. New Motorola Droid X, known for the "big" screen size, but with a 4.3-inch screen. Since every square inch of it, a clear layout that is easy to navigate is important. This is especially important on the home page of the car, with a core set of clearly marked links to the rest of your shopping site. Some of the best home page of the mobile site resembles a table of contents, the image of the company logo on the outside is kept to a minimum.
Use a somewhat larger font. It may seem counter-intuitive when the screen size is very rare, but your customers can find your site on the train or the crowd, and they usually hold the device, rather than putting it, such as laptop , on the table. Even the steadiest hand, the smartphone does not do well with 6-point.
It should also be simple site navigation, the mobile site visitors have a higher chance to be confused. Do not show too many levels of sub-pages, and each page, giving your customers a clear way to get back to your home page.
For small traders can not sell merchandise at a auction site, you may want to consider getting onboard, as consumers take mobile tools like eBay in droves. In fact, eBay expects to see $ 1.5 billion in Gross Merchandise Value transfer system by the end of this year. There are many opportunities for the mobile Web merchant. By offering customers the auction can be accessed from their mobile phone, retailers can see the main sales elevator.
Also must carry through e-mail as being simple, make sure that both of your correspondence and easy to read any links it to mobile devices.
Mobile Checkout and Bandwidth
Take steps to make your phone checkout a great experience. Since the mobile Web transactions are often carried out in public, people will feel even less secure about entering your credit card and other personal information. Integrating professional service checkout storing data online can make a big difference.
Beware of your use of the bandwidth of customers' by contraction of streaming, animation and video. Yes, it's possible to watch movies from your smartphone. However, AT & T, the exclusive carrier for the iPhone, has changed the game by offering cheaper tier - $ 15 per month instead of $ 30 - with lower bandwidth constraints. The moves, the other operators are expected to follow, is likely to increase the number of smartphone users, but users are more careful in how much data they consume.
You can also maximize the power of the mobile Web by connecting to other mobile sources. For example, if you want to give directions to your physical store, you can link to the mobile version of the mapping services like Google Maps or MapQuest. You can also take advantage of location-based social networking sites like Foursquare. When people "check in" to your store - telling their friends where they are - you can reward them with discounts and special.
These are some of the rules to a great start, but before we finish, let's talk about some exceptions to this rule. The first has to do with the inherent limitations of the mobile site, which can, for instance, featuring items that are less than a regular website. So it is a good idea to give mobile customers an easy way to access the regular home page, even if the design is not optimal for the small screen.
The other exception is the iPad. New Apple Tablet PC in a class by itself in the motion-recognition iPhone user interface, and, of course, much bigger than a smartphone but smaller than a laptop. Even so, the 9.7-inch screen of the iPad razor sharp, sufficiently large that most of the e-commerce website will work properly.
With so much to do to prepare for the holiday season, all of the instructions may seem like a tall order impossible. So at least, do this: Take your favorite smartphone and do some "window shopping" in your favorite e-commerce. That should tell you something about the state of the art for mobile shopping. Then visit your own site. Comparison will give a good sense of the future of mobile phones.
If you have any doubts, consider the numbers. ABI Research estimates that mobile online shopping in the U.S. more than tripled 2008-2009, reaching $ 1.2 billion. Projects worldwide company, the consumer cost $ 119 billion in 2015 shopping from their mobile phones, accounting for about 8 percent of all e-commerce activity. Juniper Research is more bullish, projecting that the total value of mobile payments will quadruple from $ 170 billion in 2010 to $ 630 billion in 2014.
In other words, the future of mobile commerce is conducted efficiently. So what can you do to prepare? The most important first step is to make your website mobile-friendly shopping. Your goal is to create a mobile version of your site inviting and easy to use as a regular site, considering the constraints of mobile devices. Demand for both sites should not come as a surprise to your website hosting service as it is a clear direction for the industry.
There are at least three "road" to create a mobile site. You can use a conversion utility that attempts to create a mobile version of your existing website, you can use one of several mobile website building tools that use a template to automate the process (in your hosting provider may offer offer one or both free), or you can work with experienced website designers in developing mobile sites. Whatever approach you take, the design criteria were the same: to create a site that will make your mobile customers to return.
Obviously Layout and Navigation Easy
The biggest difference between a smartphone and conventional PC's screen size. Diagonal screen size of the iPhone 4's 3.5 inch only. New Motorola Droid X, known for the "big" screen size, but with a 4.3-inch screen. Since every square inch of it, a clear layout that is easy to navigate is important. This is especially important on the home page of the car, with a core set of clearly marked links to the rest of your shopping site. Some of the best home page of the mobile site resembles a table of contents, the image of the company logo on the outside is kept to a minimum.
Use a somewhat larger font. It may seem counter-intuitive when the screen size is very rare, but your customers can find your site on the train or the crowd, and they usually hold the device, rather than putting it, such as laptop , on the table. Even the steadiest hand, the smartphone does not do well with 6-point.
It should also be simple site navigation, the mobile site visitors have a higher chance to be confused. Do not show too many levels of sub-pages, and each page, giving your customers a clear way to get back to your home page.
For small traders can not sell merchandise at a auction site, you may want to consider getting onboard, as consumers take mobile tools like eBay in droves. In fact, eBay expects to see $ 1.5 billion in Gross Merchandise Value transfer system by the end of this year. There are many opportunities for the mobile Web merchant. By offering customers the auction can be accessed from their mobile phone, retailers can see the main sales elevator.
Also must carry through e-mail as being simple, make sure that both of your correspondence and easy to read any links it to mobile devices.
Mobile Checkout and Bandwidth
Take steps to make your phone checkout a great experience. Since the mobile Web transactions are often carried out in public, people will feel even less secure about entering your credit card and other personal information. Integrating professional service checkout storing data online can make a big difference.
Beware of your use of the bandwidth of customers' by contraction of streaming, animation and video. Yes, it's possible to watch movies from your smartphone. However, AT & T, the exclusive carrier for the iPhone, has changed the game by offering cheaper tier - $ 15 per month instead of $ 30 - with lower bandwidth constraints. The moves, the other operators are expected to follow, is likely to increase the number of smartphone users, but users are more careful in how much data they consume.
You can also maximize the power of the mobile Web by connecting to other mobile sources. For example, if you want to give directions to your physical store, you can link to the mobile version of the mapping services like Google Maps or MapQuest. You can also take advantage of location-based social networking sites like Foursquare. When people "check in" to your store - telling their friends where they are - you can reward them with discounts and special.
These are some of the rules to a great start, but before we finish, let's talk about some exceptions to this rule. The first has to do with the inherent limitations of the mobile site, which can, for instance, featuring items that are less than a regular website. So it is a good idea to give mobile customers an easy way to access the regular home page, even if the design is not optimal for the small screen.
The other exception is the iPad. New Apple Tablet PC in a class by itself in the motion-recognition iPhone user interface, and, of course, much bigger than a smartphone but smaller than a laptop. Even so, the 9.7-inch screen of the iPad razor sharp, sufficiently large that most of the e-commerce website will work properly.
With so much to do to prepare for the holiday season, all of the instructions may seem like a tall order impossible. So at least, do this: Take your favorite smartphone and do some "window shopping" in your favorite e-commerce. That should tell you something about the state of the art for mobile shopping. Then visit your own site. Comparison will give a good sense of the future of mobile phones.
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